When you attend a horse racing meeting in person in the UK and Ireland, you have two general options when it comes to placing your bets.
Firstly, you can fire up a Wi-Fi or 4G connection on your smartphone or tablet, peruse the odds comparison sites and ensure you’re getting the best price available – or, if it’s convenience that you’re seeking, you can just load your favourite betting app and simply take the odds offered.
The alternative is to chance your arm in the on-course betting ring. You’ve no doubt seen this before – the collection of bookmakers located near to trackside. You can browse the latest odds on their screens, finding the best price for your horse and backing it with that bookie accordingly.
But which is the best option? Is there still value to be had when betting ‘on the ground’ as opposed to online?
Cash is King
One of the issues that has dogged the betting ring, particularly in an age of debit card ubiquity and even payment apps on Apple Watches and the like, is that these are largely cash-based enterprises.
That’s not to say that you won’t find an on-course bookmaker that has adapted to the latest tech – some will accept card payments and the like. But for the most part, they accept bets in cash and pay out winnings in cash too; a major stumbling block for some punters.
One of the perks of online betting, in this sense, is that you have so many more options when it comes to making a payment. There’s debit cards, but also services like PayPal and Skrill, bank transfer and even cryptocurrency with the more cutting-edge bookies.
If you’re of the mindset that you don’t want to be carrying cash around in your wallet when you go to the races, online wagering wins this round of the battle against the betting ring.
That said, there are other good reasons why people much prefer using cash. For example, it’s much easier to control your budget if you physically have a limited supply of bank notes. You can’t spend what you don’t have with cash, plus, it just feels better to use real money – it’s immediate and authentic. Nothing beats the feel of real cash in your hand.
The other thing about cash, is that it isn’t at risk of any technical issues or signal problems, so you will always be able to get your bet on with cash. At busy meetings, like Cheltenham, the wifi can get overloaded, there are too many people trying to use 4G, and internet access can become problematic. That’s a huge problem if you are trying to bet online, but it matters not a jot if you have cash in your pocket.
Tracking the SP
As you may know, when betting on the horses online there’s a chance that one of two things will happen: the odds you take on your selection are the best value, or the SP (Starting Price) is longer – most online firms now pay out at whichever represents the highest odds.
But the betting ring is not subject to the SP – they actually set their own odds using multi-faceted calculation, but one that ultimately comes down to how much they are willing to lay, i.e. risk, should a specific horse win the race.
Now, this should be taken neither as a positive or a negative thing. A stingy on-course bookmaker may tighten their belt if they’ve had a bad day, snipping their odds – meaning that you’d have got a better price online, be it at the point of betting or via the SP.
On the flipside, the betting ring might be providing better prices for your selection – these independent operators can price up a market as they see fit.
So the upshot is that you should always compare odds between online and on-course bookmakers – ultimately, taking the best price should be your only motivation… no matter which avenue provides it.
Beating the Queue
If you’re attending a big, well-attended meeting like the Cheltenham Festival or Grand National day at Aintree, there’s another consideration to ponder.
There will almost certainly be queues forming at the on-course bookmakers; both before a race or after it, when punters dance a jig on the way to collecting their winnings. If a short-priced favourite wins the Gold Cup, for example, then the queues could stretch as far as the eye can see.
If you’re a patient sort, then that’s no problem. But the issue may come if you are intending to use your winnings from the previous race to wager on the next. The gap between races is around 40 minutes, which sounds a lot but which soon quickly disappears if you find yourself stuck in a queue and with a desire to pick up a pre-race drink or bite to eat as well.
By betting online, you can beat the queues by getting your bets on in a matter of seconds. It’s true that there can be a delay to online bookmakers paying out at busy times – you might have to wait an hour for Grand National bets to be settled, for example, but for the most part such frustrations are kept to a minimum.
Affordability Checks
We are entering an era in which bookmakers are going to be more scrupulous in checking on their customers’ affordability – i.e. are you betting amounts that you can afford to lose?
That may mean that they perform credit checks to assess your financial landscape, and they will also be handed powers that enable them to request bank statements, payslips and the like.
Some punters aren’t worried about stuff like that – they will gladly hand over the documentation that enables them to carry on betting. Others will consider this a grave invasion of privacy and liberty, and will feel resistant to providing such information.
There’s a chance that this will push many punters to offshore and black market bookmakers – that’s a whole other debate for another time, but when it comes to betting on the horses it’s definitely a reason to consider the betting ring.
Why? These independent bookmakers, which can essentially be a one-man band with one or two assistants, simply don’t have the manpower, the time or the inclination to check on each customer’s financial history prior to accepting their bet. If you intend to wager larger amounts, you won’t find yourself restricted in the ring either – as you might with an online firm.
Before long, the betting ring could be the only place to have a flutter on the horses without being subject to invasive checks – that’s certainly a huge feather in its cap.
What Happens If I Lose My Betslip?
When placing bets online, there’s no fear of your wager going missing – you will see the selection in your unsettled and then settled bets folders, with a transaction number to go with it. That makes it easy to dispute any situations that occur with the bookie’s customer service team.
The process becomes a whole lot more difficult with on-course bookmakers. They will issue you with a paper receipt for your bet, but if you lose this then it can almost become a battle of your word against theirs.
Racecourses employ a betting ring manager, who operates independently of the bookmakers. They are the person to speak to in such a situation – they might be able to help resolve the problem amicably and successfully, but… they might not, too.
Our advice? Always check the odds of the horses you want to bet on, ensuring you get the best price – whether it’s online or in the betting ring. If it’s the latter, put your bet receipt somewhere very safe where you can’t lose it.