If you’re on the look out for somewhere to bet online, then you’ve come to the right place. Our researchers have decades of experience with bookies both online and offline and have compiled the following guide to the very best betting sites in the UK. In order to keep things simple we’ve limited the number of websites we cover to ten, hence the name. Every single site in our top 10 not only come highly recommended, but are also licensed and regulated by the UK Gambling Commission.
| Site | Bonus (Terms Apply) | Features | Rating | Visit | |
|---|---|---|---|---|---|
| 1. |  |
£20 for sports, £10 for games |
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| BetVictor Terms: 18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly. #ad | |||||
| 2. |  |
Given as 4x £5 Free Bets |
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| Coral Terms: 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply. #ad | |||||
| 3. |  |
See bonus terms below |
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| Bet365 Terms: Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad | |||||
| 4. |  |
Mix of free bets and casino bonus |
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| 888Sport Terms: Min deposit £/€/$10. A qualifying bet is a ‘real money’ stake of at least £/€/$10. Min odds 1/2 (1.50). Free Bets credited upon qualifying bet settlement and expire after 7 days. Free Bet stakes not included in returns. Casino Bonus must be claimed within 7 days. To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days. Casino Bonus expires after 60 days. Withdrawal restrictions, payment methods, country & full T&Cs apply. #ad | |||||
| 5. |  |
Min deposit is £15 |
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| 10Bet Terms: New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ #ad #ad | |||||
| 6. |  |
Use Bonus Code 20FREE |
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| Ladbrokes Terms: 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. #ad | |||||
| 7. |  |
Given as free bets, plus 60 free spins |
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| Betfred Terms: New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply. #ad | |||||
| 8. |  |
£20 Per 5 x £10 Bets Placed |
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| Betfair Terms: New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. #ad | |||||
Important: Offers are for new customers only. Terms and conditions will apply, check the relevant bookmakers website for full details of minimum deposits, odds and staking requirements. You can see a larger list of betting sites on our sister site.
Best Betting Sites For UK Customers
The table at the top of the page is meant to give you a tool to quickly compare the different betting sites that we recommend. As we mentioned earlier, all of the sites are worth betting with so you can pick from the list safe in the knowledge that there are no bad apples mixed in with them.
However, we realise that some people like to read a little more about a website before signing up with them. If you fit into this category then you can find our more about each of them in our detailed reviews which you’ll find below.
BetVictor
Having been awarded the title of 'best value football bookmaker' five years in a row by odds comparison sites, there's no surprise to learn which area of the industry BetVictor offers specialism in. But there's more to the company than just that, and punters can expect in-depth market coverage and generous odds across the board.
As one of the oldest bookmakers in the UK, but one of the quickest to move online and adopt new technologies, BetVictor are famed for their innovative approach to sports betting. Whether you prefer to bet via a desktop, laptop, phone or tablet, you will find a range of solutions designed specifically for your chosen device, from the aesthetically-pleasing website to the industry-leading app.
Betfair
One of the forefathers of the online sports betting revolution, Betfair have changed the face of the industry on more than one occasion. From their Exchange platform, oneof the first of its kind, to now taken-for-granted features such as Cash Out and In-Play betting, Betfair are never far away from an innovation.
Sportsbook customers can expect value odds, extensive market coverage and all of the added extras that define contemporary betting online. Nearly one million active customers can't be wrong, and with more than ten million transactions handled by their website in an average of less than a second, this is a platform you can trust with your hard earned money.
Coral
Known for their outrageous new customer offers (should you need further incentive), Coral have been amongst the finest bookmakers on the high street and online for a number of years. Boasting real estate in excess of 1700 stores, it is online that the brand has witnessed its biggest growth in the past decade; hence their exuberant sign-up bonuses.
Following a merger with Ladbrokes they are now the third largest betting group in the UK, and have firmly cemented themselves as something of an all-rounder in the industry.
With competitive pricing, an extensive range of sports and markets and those all important 'mod cons', such as in-play betting, live streaming and cash out, Coral is a bookmaker to be relied upon.
ComeOn
Founded back in the boom of 2009, ComeOn has taken the basic template of the online bookmaker and pushed it forwards to a new and distinct place. Based in Malta and with a varied European customer base, UK punters can expect to access hundreds of markets that most other mainstream bookmakers don't generally carry.
Quite simply, almost every league in Europe is catered for; and that is their unique selling point, alongside responsive customer service and a website/app that is particularly easy on the eye.
Part of the Co-Gaming network, everything is in place at ComeOn for punters to enjoy a comprehensive betting experience.
10Bet
They may not be one of those lauded household names when you think about the big fish of the UK bookmaking industry, but 10Bet have been making steady strides with a solid offering for more than a decade.
They've got absolutely everything you could ever need from an online sportsbook, and with a dedicated customer base of two million players across 90 different countries you will be in good company.
They offer more than 1000 bet types across a variety of punter-loved sports, with in excess of 150 global football leagues available to be wagered on. And with some 20,000 live events covered each month, 10Bet offers one of the most comprehensive betting platforms anywhere on the web.
Betway
Founded in 2006, Betway launched themselves into the minds and eyes of the UK punting public with their handy slogan: bet your way. This summed up their approach to bookmaking then and still does to this day: a myriad of markets - more than 12,000 to be precise - and events are available to be bet on at any given moment.
Backed by a rigorous sponsorship campaign that includes being the principal sponsor of West Ham United and Premier League Darts, amongst other things, Betway have established themselves as part of the betting furniture in the UK and beyond. With a generous welcome bonus and a newly-established loyalty rewards scheme, they are certainly heading in the right direction.
Ladbrokes
With a footprint dating back to 1902, it's little wonder that Ladbrokes are regarded as one of the oldest bookmakers in the UK. Aside from their 2,000 high street shops, punters can access the company's overhauled website to place their bets and catch all of the latest action via their live streaming channel.
Traditional betting is the cornerstone of the site but a dedicated Exchange service, which provides a peer-to-peer betting platform, ensures customers can access better odds and some of the lowest commission rates around. And with a daily payout limit of £1,000,000, players don't need to worry about their lucrative pay day being taken away from them.
Betfred
With its foundations on the high street nearly 50 years ago, the team behind Betfred have continued to innovate to the extent where they are now one of the biggest hybrid bookmakers in the UK and beyond. With a generous sign-up offer, often market-leading prices and some unique promotions, the brand's five million plus customer base is no doubt happy with the service on offer.
Coupons such as Goals Galore, Double Delight and Hat-Trick Heaven continue to grow in popularity, and with in-play betting available alongside traditional markets many would argue that the company's 'you'll love a bit of Betfred' slogan is apt.