Sky Bet Review

We've all tuned into Sky from time to time - one in three households in the UK has the network, apparently - and now is your chance to give their betting platform a try. Sky Bet is an online bookmaker that operates largely out of Leeds, although it is based on Alderney, under the name Bonne Terre Ltd. But don't be fooled; this is very much a Sky product.

You can tell from the branding, the design of the site and the unique additions from members of the Sky Sports team: the likes of Jamie Redknapp, Ed Chamberlain and Alex Hammond are on hand to offer their expert insight and betting tips.

All of the standard markets and sports are covered, and there are some enticing extras offered by Sky Bet that might just get your proverbial engine running. Request-a-Bet, Super 6 and Fantasy Six-a-Side are all nice additions to the traditional betting framework.

Sky Bet Screenshot

Betting Offers & Promotions

Like any good bookmaker should, bet365 offer an array of bonuses, promotions and offers to help you make the most of your bankroll. Here is an overview of the pick of the bunch:

The Sign-Up Bonus

The Sky Bet welcome offer is hugely generous in terms of percentage, but less so as far as the jumps players need to jump through to get their hands on any winnings.

Firstly, when you make your first deposit be sure to wager just £5 on your first bet. Why? Because Sky Bet will hand you £20 in freebies to enjoy! This is a real-term percentage bonus of 400%, and you will struggle to find such lucrative generosity anywhere else.

Now for the downside. To be eligible for the free amount, your qualifying bet needs to be at odds of Evens or greater. This is a lot tighter than the usual 1/2 industry norm, and means you will need to do your homework for that first fiver to return a winner.

Happily, there are fewer restrictions on the free bets. These can be redeemed against any single or each way market, without odds restrictions. You won't be able to withdraw the free bet stakes, but any winnings are yours for the taking.

The Sky Bet Club

The premise behind the Sky Bet Club is a simple one, but it is fantastic for rewarding players who are wagering £25 or more each week with a £5 free bet.

You'll need to opt in to the Sky Bet Club upon sign up, and place your wagers at odds of Evens or greater. Multiple bets count too as long as they are placed at cumulative odds of Evens.

If you have reached the £25 target by 23:59 each Sunday, you will be rewarded with the £5 free bet and this will be added to your account by 7pm on the following Monday.

Popular Promotions

Promotions: these are the golden carrots used to lure new players to an online bookmaker and keep existing players on their toes. Sky Bet, it has to be said, aren't blessed in this department, although what they do offer are a few items of interest:

  • Request-a-Bet - not a promotion as such, but this is a pretty sweet innovation for Twitter users devised by Sky Bet. All you have to do is tweet @SkyBet with your requested selections, and if their trading team can price it up then it will be added to the site! Popular examples include goal/corner/card multiples that aren't readily available elsewhere.
  • Best Odds Guaranteed - you probably know the drill with this one already, but if you don't....back a winning horse and if the SP is bigger than the odds you placed it at then you will still receive the better price! So, if a horse wins at 4/1 but you have backed it at 2/1, you will be paid out at the 4/1 rate.
  • Odds & Markets

    There is a lot of positive things to be said about both the depth of Sky Bet's markets and the prices that they quote.

    We took a random Champions League match and investigated the company's offering further. They provided 114 markets for the game, which is around the industry norm, but crucially these included nine 'Price Boosts' - and these weren't for any old markets, these were selections with definite potential. The fact that one of them subsequently came in - the price was boosted from 10/3 to 9/2 - is testament to that.

    All of the most obvious markets are covered in all sports, with Sky Bet's football platform as comprehensive as any other out there. All of the typical markets are here, and these are supplemented by Wincast, Scorecast and the outstanding 'Correct Score Grouping', which, as the name suggests, offers punters a trio of correct score options bunched together. Then there's the Specials and Request-a-Bet selections as outlined above. Basically, there's something for everyone!

    Odds wise, Sky Bet are right up there too. They were equal best odds for one of the teams in our example match, and just behind for the other team and the draw. They were a little behind their main competitors in the First/Anytime Goalscorer markets, but they were industry best price for the Both Teams to Score - Yes option and two of the available Half Time/Full Time combinations.

    To check Sky Bet's generosity across the sporting spectrum, we also picked out a horse race at random to investigate the changeability of their prices, plus how they fared in the outrights markets with a study of their prices for the latest PGA Tour golf event. The results suggest that this is a firm that takes fair pricing seriously: they may only have been best price for two of the ten runners in our chosen race, but they were close for the other eight (and Best Odds Guaranteed is a nice buffer too).

    And finally, that golf tournament. Sky Bet were best priced - or equal to - best price for ten of the top thirty players in the market, but crucially they were top price for two of the three favourites. Therefore, Sky Bet are rewarding players for well-picked out selections better than most other bookmakers online.

    Site Usability

    The Sky Bet website follows the similar theme to many of the other products in the Sky portfolio, and in truth the result is not particularly appetising for the eyes. It's minimalist, 'blocky' and slightly old hat, but if you believe that functionality is more important than aesthetics then you're in luck: the website has a quiet efficiency about it.

    The key is that menu on the left-hand side, which offers links to all of the key navigation around the site. There are Quick Links to the key events and markets that are upcoming, plus a complete A-Z of sports covered by Sky Bet too. Towards the bottom of the menu is Extras, which includes information regarding promotions, terms & conditions, betting tips from the likes of Jamie Redknapp, Sir Ian Botham and Alex Hammond plus plenty more.

    The site is easy to use and is nice and fast too; you won't have to tolerate any lagging or delays when loading pages here. In summary, if you believe in substance over style then you will have no problems with Sky Bet.

    As you might expect, there is a mobile site and dedicated app to help speed up your betting on your chosen device. The mobile browser platform is very similar to the standard website, although it has been re-sized and tweaked for Apple and Android devices. The app is a completely independent build, and is a nice addition to the Sky Bet family.

    Features

    It has to be said, Sky Bet is not an online bookmaker blessed with features and eye-popping gimmicks. What it does do, however, is the basics very well. Here's a guide to their highlights:

    • In-Play Betting - A comprehensive in-play betting module awaits Sky Bet customers, and at the time of writing (your standard Tuesday afternoon no less) there were 35 active events available to be wagered on, from Eastern European football to ATP tennis to IPL cricket. There is a decent spread of markets too, with result, correct score, handicaps and goal times all up for grabs.
    • Live Streaming - While the live streaming service offered by Sky Bet isn't as comprehensive as, say, bet365's, it does include coverage of selected UK and Irish horse racing meetings when a minimum of £1 is wagered on a particular race.
    • Cash Out - The Cash Out feature is available with Sky Bet. If your acca is up but you fear one team is going to let you down late on, or if you want a return on your investment when things aren't looking good, then 'cashing out' is a brilliant way to help your bankroll go further.
    • Bet Tracker - Bet Tracker is an outstanding innovation from Sky Bet that takes Cash Out to the next level. This offers players a whole host of stats and insights into their live bets, and this is a great tool for punters unsure whether to cash out. Thanks to Bet Tracker, you can minimise the risk of making the wrong decision.
    • Price Boost - big sporting events draw plenty of interest from punters, and Price Boosts are a great way to connect them with huge odds! Sky Bet are generous folk and enhance the prices of many key markets in the lead-up to the event commencing.
    • Super 6 - A Sky Bet product, Super 6 asks players to predict the correct scores in six high profile matches each weekend. If anyone does so correctly, they win the jackpot prize of £250,000! Aside from that kitty, there is an ongoing leaderboard that also rewards players with monthly and annual prizes.
    • Fantasy Six-a-Side - A £10,000 top prize is up for grabs with Fantasy Six-a-Side. Simply pick your team from players competing in the chosen fixture, and if your selection outscores all others you trouser the big money prize!

    Banking, Payouts & Limits

    As a UK based betting firm Sky Bet offers domestic customers a wealth of options as far a payment methods and banking options are concerned, and with some of the most generous stake and payout limits around the financial aspect of betting with the brand is in good health.

    Payment Methods

    All forms of Visa are accepted by Sky Bet (traditional debit and credit cards, Electron), Maestro, MasterCard, Laser and PayPal. Players can have up to three cards and one 'e-wallet' system active on their account at any given time. There are no charges when depositing or withdrawing although you can expect a wait of 2-5 working days for funds to reach your account.

    Minimum Deposit

    The minimum deposit when betting with Sky Bet is a standard £5 that you expect with most online bookmakers these days.

    Minimum Bet

    One of the lowest amounts in the industry, the minimum bet requirement with Sky Bet is just £0.05p.

    Maximum Bet

    As is often the case, a discussion of the maximum bet amount is fruitless, as this will be inextricably linked to the payout limits outlined above. There's no point wagering £500,000 if that is the maximum payout, after all.

    Payout Limits

    There is a variety of payout limits based on the sport and the competition in question. The below is a summary of what is eligible:

    • Football (Major International Tournaments) - £500,000
    • Football (English Leagues) - £500,000
    • Football (Major European Leagues) - £500,000
    • Football (All Other Leagues) - £250,000
    • Horse Racing (UK Based with SP Declared) - £500,000
    • Horse Racing (Irish Races with SP Declared) - £250,000
    • Horse Racing (All Other Betting) - £100,000
    • Basketball - £250,000
    • Cricket - £250,000
    • Golf (Majors) - £500,000
    • Golf (Non-Majors) - £250,000
    • Tennis - £250,000

    About Sky Bet

    The chances are that you know the Sky brand already; they've been stealing coverage rights of high profile sporting events for the best part of two decades now, and Sky Bet is their entry point into the world of betting, with their accompanying brands Sky Vegas, Sky Casino and Sky Bingo. They are partly owned by an investments firm, CVC Capital Partners, and boast offices in locations as diverse and exotic as Rome, Guernsey, London and Leeds.

    As well as their own comprehensive betting platform, Sky are also responsible for Oddschecker, the fantastic odds comparison website, and their two ever popular games Super 6, where players have a chance of winning up to £250,000 for predicting six football results correctly, and Fantasy Six-a-Side, where a whole host of prizes await players.

    Sky Bet began in 2002, although it was only in 2006 when things got going for the brand with the purchase of independent online bookmakers TotalBet, GoldBet and UKBetting. This increased their customer base, and with subsequent integration into Sky Sports' wider coverage - the odds/markets are often quoted on-screen - and the introduction of the popular Jeff Stelling and Jamie Redknapp, it's little wonder that Sky Bet have continued to grow particularly with football punters.

    Sky Bet's improvement in the past five years or so as a bookmaker worth its salt has been recognised by the prestigious IGA Awards, who have awarded Sky Bet the gongs for Socially Responsible Operator of the Year in 2013 and the In-Play Sports Operator of the Year in 2016.

    Contact Information

    As ever, you can contact the Sky Bet customer service team if you have any queries about your account or the company's service. But don't forget to check out their comprehensive FAQ pages on their website, as you might just find the answers to your questions there.

    The dedicated phone line team are available between the hours of 8am and 10pm (GMT), and the Live Chat service is manned around the clock seven days a week.

    • Phone - 0330 024 4777
    • Post - Sky Bet, 2 Wellington Place, Leeds, West Yorkshire, LS1 4AP
    • Email - support-eng@customerservices365.com
    • Live Chat - via website