Ladbrokes Review

With its origins dating back more than a century, it's fair to say that Ladbrokes is one of the oldest and best-loved - you have to be to survive in this ultra-competitive industry - bookies around.

Nearly two million customers are served by the company each year, whether that's in their 2,000 high street shops or via the website, which just happens to be one of the most eye-catching and easy-to-use bookmakers' sites on the web.

Ladbrokes take their commitment to quality seriously, and are clearly determined to give their customers what they want. Hence their introduction of an Exchange model, which is a different nut highly rewarding way to bet, as well as a number of other promotions and features which keep the brand on the cutting edge.

With excellent market coverage and solid pricing, everyone from regular punters to high rollers has plenty to enjoy at Ladbrokes.

Ladbrokes Screenshot

Betting Offers & Promotions

There's nothing quite like a good welcome offer to welcome you into the warm and comfortable bosom of an online bookmaker, and Ladbrokes has got not one but two to share with you.

The Sign-Up Bonus

The welcome offer on the table from Ladbrokes is your standard 100% first bet match. So, wager any amount from £5 to £50 and you will be handed the same amount again as a free bet.

As ever, there are caveats. Your qualifying bet must be placed at odds of 1/2 or greater, although this is obviously very achievable and gives you an excellent chance of winning. Your first wager can be a single bet or a single line multiple (so no 'cover bets' like Yankees or Lucky 15s), and your free stake must be used within seven days of it being awarded.

The free bet amount must be wagered in its entirety too, rather than split, and this will not be returned in any amongst any winnings. Other than that, the world is your oyster!

The Exchange Sign-Up Bonus

As mentioned Ladbrokes are looking to take on Betfair with their own Exchange service, and this is a great way to make money (fingers crossed!) from sports betting in new and exciting ways (more information is included later in this article).

Exchange users earn points for their transactions, and it is this system which feeds into Ladbrokes' Exchange sign-up bonus: upon earning your first four Exchange Point, you will be handed £25 in free bets.

The only downside with this offer is that each Exchange Point is earned when £40 of bets are settled, so yes you will need to stake £160 in total to get your hands on the free cash.

Popular Promotions

When an online bookmaker advertises their promotions as boldly and as aggressively as Ladbrokes does, you know they are confident in the offers that they are bringing to the table.

In truth, Ladbrokes don't offer many of the ongoing promotions that we prefer; they tend to take a more short-term approach, so you can expect plenty of price rushes and boosts for matches and tournaments that are upcoming.

But here's a quick look at the promotions that are here to stay:

  • Best Odds Guaranteed - this has become something of an industry staple in recent years, but nevertheless it is still good to see Ladbrokes joining the party. So, as ever, you will be paid out at the best price available on your horse racing and greyhound bets; whether that was the SP or the odds you were quoted prior to the start of the race.
  • Best Odds Guaranteed Plus - this is the same as above, although when you choose the 'plus' option the price you are paid out at is enhanced yet further!
  • Daily Price Boosts - the goodness keeps on coming courtesy of Ladbrokes, day in, day out, with their price boosts programme. Every day that you log onto the website you will note new boosts have been added, and these are a great way to enhance your returns on the singles/multiples that they are promoting.
  • Goal Crazy - this, in essence, is your standard football both teams to score coupon, although the prices on offer have been enhanced ever so slightly to give them an extra special feel.

Odds & Markets

The best way to describe Ladbrokes' odds is 'so so'. Why? Well, they are very often close to, but not quite the best, price when it comes to most sports and markets.

Let's take a random Premier League football match as a guide. Now, here the best prices were 8/13 for the home team, 53/10 for the away and 7/2 for the draw. Ladbrokes were priced at 4/7, 5/1 and 10/3 respectively. So as you can see, it was very much a case of 'close but no cigar' for the brand in this market. And that pattern continues across the board in First/Anytime Goalscorer, Both Teams to Score, Over/Under 2.5 Goals etc; they are always close to being the top price, but never quite carry it through.

Next we studied a random horse race from Lingfield, and found that of the 12 runners Ladbrokes were best price or join best for just two of those in the field. They were mere fractions from being the best for others though: 4/1 instead of 5/1, 9/2 instead of 5/1, that kind of thing. But over a longer period of time, that would add up as a loss.

Finally we wanted to check out an ante-post outright market, so we dialled into their French Open prices. Happily, at the time of writing Ladbrokes were the best price for three players who could be considered decent contenders for the trophy - Rafa Nadal, Kei Nishikori and Tomas Berdych - so there's clearly plenty of potential for punters here.

Ladbrokes carry all of the markets you would expect across the sporting spectrum, including European and Asian handicaps, scorecast/wincast, corners and cards and more specials than you can shake a stick at.

Site Usability

It's easy to like the redesign of the Ladbrokes website, and the contemporary stylings will feel familiar to modern internet users compared to some of the outdated bookmaker sites that are currently out there.

Aesthetic appeal combines with logical layout to deliver an exceptional user experience. Click the Sports tab and everything you could possibly need as a punter is displayed on this one screen, and yet it doesn't feel cluttered like some.

Across the top of the page we have the most popular sports listed, plus promotions, in-plays and the most used coupons. On the main page there is a watered-down version of the in-play module, plus the key fixtures/events that are coming up later on any given day/week to aid quicker bet placement.

And that rather bold menu on the right-hand side displays some other bits of information that are worth familiarising yourself with, including the welcome offer (for new customers), promotions, price boosts and plenty more.

At the very top of the screen is the key navigation, allowing you to manoeuvre between the sportsbook, casino and Exchange with ease. And yes, you really can all do this from the main Ladbrokes hub!


You want features? Ladbrokes has got them in spades. Whether its ways to make your kitty stretch further or simply innovative methods of betting, this is a brand that has its finger on the pulse to keep you coming back for more.

  • In-Play Betting - All of the key sports are available for in-play wagering, including football, tennis, cricket, basketball, volleyball and more. With multiple markets available for each selection, you'll never be short of options with Ladbrokes.
  • Live Streaming - The live streaming function is strong here too, with football from across the globe, UK and Ireland horse racing and ATP and WTA Tour tennis all on the menu. Just place a bet and get watching!
  • Cash Out - Protect your investments with Cash Out. This is available on selected football markets for singles and single-line accumulators. It s not applicable to the Exchange, however.
  • The Exchange - As part of Ladbrokes' innovative approach, punters can now access an Exchange platform via their website. This is a different way to bet; your wager is matched by another individual somewhere in the world (no bookmaker margins mean better prices), and you have the opportunity to set your own prices and 'lay' a selection, e.g. act as the bookmaker and offer a price that Chelsea won't win the Premier League, for example.

Banking, Payouts & Limits

Some of the most forgiving limits around, backed by an extensive suite of acceptable payment methods, ensures that Ladbrokes are one of the finest bookmakers in the game when it comes to depositing funds and winning big.

Payment Methods

A comprehensive range of payment types are accepted by Ladbrokes, so you can rest assured that 99% of the population will be able to find a way to fund their accounts. Obviously debit and credit cards are high up on the list - Visa and MasterCard being the most widely used, and of course e-wallet systems such as PayPal, Skrill, Neteller and paysafecard are eligible too. You can even walk into your local Ladbrokes store and top up using cash!

Minimum Deposit

The minimum deposit amount accepted by Ladbrokes is £5 (debit/credit card, paysafecard), with a minimum of £10 for the other payment methods described above.

Minimum Bet

The minimum bet amount accepted by Ladbrokes is £0.10p.

Maximum Bet

There aren't maximum bet amounts specified in Ladbrokes terms and conditions, however we must use their daily payout limits to guide us when placing big wagers. More information is available on this by clicking here.

Payout Limits

Like most bookmakers, Ladbrokes has a clear set of guidelines governing how much a player can win per day. There is quite a lengthy list published on their website, but here's a quick overview for reference:

  • Horse Racing (UK & Ireland) - £1,000,000
  • Horse Racing (Overseas) - £500,000 or less
  • Football (major European leagues/tournaments) - £1,000,000
  • Football (outside of Europe) - £500,000 or less
  • Tennis, Cricket, Golf, Rugby Union/League - £500,000
  • American Sports - £500,000
  • Snooker, Darts, Boxing, Motor Racing - £250,000

About Ladbrokes

One of the most well-established names in sports betting across the globe, Ladbrokes serves more than 1.5 million customers each year via their high street and online platforms.

Not many bookmakers can lay claim to have being founded back in 1902, but that's exactly where the Ladbrokes story begins. Arthur Bendir built on the early moving and shakings amongst those willing to bet on horses by offering prices to said individuals who at the time were simply betting against one another. Bookmaking, and specifically Ladbrokes, was born.

The brand continues to strengthen and develop through acquisitions to this day, with their latest deal with Betfair to integrate their Exchange platform into Ladbrokes offering a bold move for the sportsbook.

The numbers are staggering: more than 1,000,000 players use Ladbrokes' website, and with more than 2,000 shops in the UK together they bring in annual revenues in excess of £1 billion. They must be doing something right!

Contact Information

Respect must go to Ladbrokes for keeping the main hub of their operation based right here in the UK. That has numerous benefits for punters, and the most obvious of which is that all customer support staff are native English speakers who are located on these shores. So, you'll get the answer to your query in the quickest possible timeframe and with the minimum of fuss.

  • Freephone - 0800 731 6191
  • Post - Imperial House, Imperial Drive, Rayners Lane, Harrow, Middlesex, HA2 7JW
  • Live Chat - via website
  • Email -
  • Twitter - @Ladbrokes