Finding out background information about ComeOn is trickier that tracking down Lord Lucan, but rest assured this is a legitimate enterprise that is working hard to establish itself in the UK bookmaking industry.
All of the basic functions are in place: the website is safe and secure, for example, and accepts a multitude of payment options from UK players. ComeOn pride themselves on making life for punters easier: hence why it is so easy to deposit/withdraw, complete Cash Out transactions and more via their single wallet system.
It lacks the bells and whistles of other online bookmaking sites, despite the contemporary design, and a noticeable lack of promotions will deter some. Indeed, a complete absence of horse racing betting at ComeOn is unforgiveable.
However, if you are a predominantly football punter then there is plenty to work with here. Both the prices offered and markets covered are first class (more on that later in this article), and the whole website feels geared towards betting on football.
For high rollers the knowledge that a relaxed maximum daily payout is in place will be of interest, as will the low margin approach that ComeOn has adopted. For others, simply getting decent odds on a wide range of markets will be enough to convince them that signing up using the generous welcome package outlined further into this article is a smart move.
Betting Offers & Promotions
All good bookmakers offer new players a little something extra to titillate, and the link-up between ComeOn and Betting Offers has borne such fruit.
The Sign-Up Bonus
By clicking here, you can get your mitts on an exclusive welcome offer of a £10 free bet, 20 free spins, plus a 100% match up to £200 to use in the casino!
That is pretty generous, by anyone's standards.
We're always prepared to doff our cap to sportsbooks that reward existing players as well as new customers, as it seems that many bookies online just want to get their numbers up with ludicrous offers and then offer little in the way of continuing bonuses (hello Coral!).
ComeOn do just that via their loyalty points scheme, which rewards players simply for carrying out basic tasks such as logging in, depositing and placing bets. So while elsewhere you're wagering for the fun of it, here you are being rewarded with bonus points that get toted up and eventually lead to prizes, free bets and free spins.
Not blessed with promotions is ComeOn's sportsbook, that has to be said. Indeed, other than the admittedly generous welcome bonus outlined above, and that loyalty points scheme, there is little else in the way of promos and bonuses on offer. It really is a case of making the best of what is available.
Odds & Markets
To get a flavour for what ComeOn can offer punters we've done the legwork to see how their odds and market coverage shapes up against the competition. We were not overly disappointed with what we found.
First things first, we picked out a key Champions League match and compared the prices offered by ComeOn with those presented by their main rivals. And, happily, ComeOn were up to the task: they were a fraction off best price for the home team, shared top honours for the draw and were outright best for the away team. So far, so good.
Given that ComeOn don't offer horse racing odds, we are left a bit stumped when discussing market coverage as quite simply there isn't any. So instead, we investigated their outright prices for golf and tennis tournaments, which should give us a neat overview of what's up for grabs with the brand.
Golf-wise, not great is the honest answer. We had a look at their odds for the attest European Tour event and compared them with the industry average. Unfortunately, they were rather stingy and a good two or three points down on the competition. The market leader was available at around 14/1 best price elsewhere; ComeOn had him pegged at 10s. In context, that's a huge difference.
As far as tennis is concerned, we were impressed by the depth of ComeOn's coverage: they offered plenty of match options for Challenger and ITF level matches, and not all UK bookies do that. But, and it's a big but, they don't offer outright tournament prices for non Grand Slam events! That is sacrilege.
So what can we conclude? Well, as far as football and tennis are concerned, the market coverage is outstanding. The football odds were competitive too, but if you are fancying an outright flutter on the tennis or golf then you might be better served elsewhere. And if you favour horse racing....well, forget it.
In a move that helps the brand stand out from the crowd, ComeOn has gone for a thoroughly modern design that ensures their website is rather easier on the eye than many other online sportsbooks.
The focal point is that lovely wood panelling background, but happily the navigation of the site is also in fine working order. You can flit between categories at the top of the page, from sports to in-play to casino, and utilise the added navigation down the left-hand side of the screen.
There, you will find everything you need to place your bets quickly and easily. The most popular options are listed at the top, followed by a nice overview of UK sport; principally the top four divisions of English and Scottish football. Then there's a selection of dropdown menus covering each sport, and annoyingly this isn't in an A-Z list or any logical order, so you may have to do a bit of searching to find what you're looking for.
In the middle of the page is a collection of Highlights, Popular Bets and In-Plays, with a handy scroller enabling the user to flick between sports with ease when looking to stick a live wager on.
There is a lovely smooth action to the website, and the green flashes help to identify key information such as markets and odds. This theme is continued on the mobile website too, which we have to say is one of the most pleasing on the eye of any major online bookmaker.
The app is easy to work with offers plenty of 'added value', and as such is a worthy download if you have a compatible Apple or Android device. We especially like the fact you can place your sports bets and play some casino games without having to close the app!
Despite their status as a rough-and-ready sportsbook new to the game, ComeOn offers an impressive array of features:
- In-Play Betting - extensive: that's the best way to describe ComeOn's in-play platform. Log on now and try it; you'll be amazed at the depth of markets and events on offer. If you fancy a flutter on the Persian Gulf League, you're in business....All joking aside, football, tennis, basketball, handball, golf, cricket and many more sports are rather well represented.
- Cash Out - that beloved Cash Out feature is available for single bets and on all markets, with the following exceptions: Asian Handicaps, Point Spreads and Total Goals.
- Footcast - ComeOn's very own version of Sky's Super 6, here players have to correctly predict the outcome of eight selected fixtures for a share of £5,000. Get all ten right, and the Jackpot question, and you'll trouser the £10,000 loot!
- Form & Stats - a brilliant stats module awaits punters who like to do their homework. Pretty much all sports are catered for, and a wealth of market types too. For example, football punters can find out how often certain teams record BTTS, Over/Under 2.5 Goals, various handicap marks and so much more.
Banking, Payouts & Limits
As a European-centric bookmaker with a strong focus on the UK market, ComeOn offers a multitude of banking options for players wherever they may be based, and with high banking limits the appeal is strong for signing up to this brand.
As you would expect from a major bookmaker, ComeOn accepts all manner of payment methods by the way for depositing and withdrawing funds. Visa are well presented here with a variety of credit and debit cards accepted, as are MasterCard. And then there is the multitude of e-wallet systems available across the continent too, with the most pertinent ones for UK players being PayPal, Neteller, paysafecard and Skrill.
The minimum deposit amount accepted by ComeOn is £10.
The minimum bet amount accepted by ComeOn is £0.40p per selection.
As with most bookmakers, there is no maximum bet amount explicitly put in place, however punters can only win a maximum of £100,000 per day. So it's worth factoring this into your staking plan.
As stated above, there is a £100,000 payout limit in place. This is a daily allowance, rather than lifetime, so at least the high rollers among you can come back for more the next day!
A huge number of players enjoy the suite of products available from Co-Gaming Ltd, so you can expect a healthy sized network of fellow customers at ComeOn. Established in 2009, they have leveraged their niche as a reliable online gambling platform to carve a tidy niche out for themselves as a sportsbook that does things a little differently to the big boys.
Of course, all of the regulatory frameworks are in place, and a license granted by the UK Gambling Commission means that you can trust ComeOn to operate fairly and professionally. There is no need to worry about them not being a major brand, your money and details are safe with these guys.
ComeOn is powered by the award-winning SBTech software, which many of Europe's leading independent bookmakers utilise. This ensures that your gaming experience is a good one, and that you can navigate your way around their site with ease.
ComeOn have managed to work their way into the UK market without any huge advertising campaign or sponsorships of notable football clubs/events (although they do have a tie-up with Liverpool FC targeted at a Scandinavian audience) etc, so how have they achieved it?
Well, ComeOn are renowned for the depth and width of their markets; particularly in football. That's because they have a pan European customer base, who naturally have unique demands as to what is available for them to wager on. The upshot is that UK players can now bet on some rather obscure markets and events, which increases the potential for making profit etc. We would argue that perhaps only bet365 offer such a comprehensive selection of action to bet on.
They may be based in Malta, but ComeOn's customer support team are easy to get hold of. You can send them a letter if you prefer the poison pen approach, or drop them an email, a tweet or talk to them in real time (Live Chat is available from 9am to 7pm BST).
- Phone - None Listed
- Post - Co-Gaming Ltd, Forth Mansions, Ta' Xbiex Sea Front, Malta, XBX 1027
- Email - email@example.com
- Live Chat - via website
- Twitter - @ComeOnPulse