They may be based partly in Malta and partly in London, but 10Bet have become firmly established in the UK following their birth more than a decade ago in 2003.
10Bet pride themselves on offering a huge selection of bet types across an extensive library of leagues and events, with all of the major action in world football, horse racing, tennis, golf and plenty more sports covered.
Players can expect fast payouts via their preferred payment method, as well as a generous maximum wager limit of up to £100,000 per day. High rollers rejoice!
Betting Offers & Promotions
As a fairly youthful bookmaker in an increasingly competitive UK market, naturally 10Bet needed to come up with the goods from an offers and promotions perspective. They don't have the strong identity nor the high street presence of many of their competitors, so they need to do things a little bit differently from the crowd to entice wary customers. In truth, it's an area that still requires improvement from the brand.
The Sign-Up Bonus
A steady 50% bonus awaits new players when they make their first deposit up to £200. This is a smaller percentage than most, however the £200 upper limit enables players to earn a free £100 to play with, which is not to be sniffed at.
In truth this isn't the most generous welcome bonus around however, we'll grant you that, and it is made worse by the demanding turnover requirements too: with 10Bet, you need to rollover your deposit and bonus amount a huge five times before you can get your mitts on any winnings. That is a lofty demand.
To add insult to injury, for a bet to be eligible it needs to include one selection of 3/5 or greater. This is usually set at 1/2, and is another example of 10Bet trying to squeeze the pips of their players some more.
So far, so off-putting....but if you seek more from your chosen bookmaker than just a lucrative welcome offer then don't click away just yet as there is more than meets the eye here.
10Bet's canon of promotions requires further work too, although this is an area they are looking to expand upon in the coming months.
But for now, punters will have to make do with the basics. They do offer a number of ever0changing monthly promos, but those listed below are what we would class as 'long term':
Acca Insurance - it's easy to make your money stretch further with 10Bet's Acca Insurance promo. Simply pick out five or more selections, and if one lets you down you will receive 100% of your wager back (up to £50) as a free bet. Any sport, any day, any time.
Best Odds Guaranteed - horse racing punters behold! 10Bet is a confirmed follower of the Best Odds Guaranteed plan, which means that you will be paid out at the best possible price available - even if the SP is better than the odds you backed the selection at.
10Bet reward their loyal players by treating them to regular reload bonuses each month. These take the form of percentage returns on your deposits, so clearly the more you bank the more you will be rewarded. You're getting paid to play by 10Bet - now that's pretty cool,
Odds & Markets
Now this is where 10Bet really earn their corn. Their odds are notorious for their generosity, and while they aren't the best price in all markets they are consistently good; a great help if you get fed up of logging in and out of various bookmakers in the pursuit of good pricing. This is where they have tried to differentiate themselves from the herd.
We took a look at a set of random Premier League football fixtures, and found that while 10Bet weren't out on their own as the best price, they were either joint BP or next best in four of the ten. That doesn't sound all that impressive, but as we say it is the consistency that is so appealing.
Next up we took a look at a standard horse racing meeting from Newmarket. Here we found some interesting numbers: in our three test races, 10Bet were best price for 30% (3/10), 16% (1/6) and 50% (5/10) of the runners respectively. Those are impressive stats considering we have compared the odds of some 22 mainstream and independent bookmakers.
And finally, we wanted to consider their outright prices in ante post markets, so we had a look at the French Open tennis tournament. Rather disappointingly, they were best priced for just two of the top sixteen players in the betting, so it depends on which markets you favour as to whether 10Bet is the bookmaker for you.
What is very eye-catching is the sheer number of markets that 10Bet offers. Pick any football match at random and you will be greeted with 120+ individual markets, including Asian handicaps, three-way European handicaps, wincast/scorecast, multi-way correct scores and a catalogue of in-play selections.
There's no other way to say this: the 10Bet website is a bit of an attack on the senses. Its brutalist use of uniform colour and dismissive attitude towards blank space creates a rather incendiary experience for users, although - and we have said this before, but it's true - once you get used to the layout and the colour scheme you will notice how easy it is to use the 10Bet site.
The layout of the site is familiar: we have an alphabetical list of sports on the left-hand side underneath some quick links to 'Top Events', on the right-hand side we have our betslip and links to popular promotions/markets, and in the centre of the page we have a rundown of the 'Betting Highlights' and quick links to the top in-play action at any given time. Towards the bottom of the page on the left are the nuts and bolts of the site: deposits/withdrawals, statistics, terms & conditions, contact us etc. Once you get used to this format, you'll be golden.
The site is super smooth to operate and switches between pages in a flash, so you won't need to worry about missing out on the best prices whether pre-match or in-play. Indeed, this is one of the quickest in-play platforms we have experienced in terms of odds changes and bet placement.
Ironically, the 10Bet mobile site - which is a complete redesign of the main hub, rather than the typical scaled-down version - offers a fantastic user experience, and their dedicated app is one of the more user-friendly and intuitive available. Food for thought for punters.
A little thin on the ground - that's the best way to describe the features of 10Bet's site. They do the basics well, and for most punters that will be more than enough, but they do lack in those little extras that could take 10Bet into the upper echelon of sportsbooks online.
Here's the lowdown on the features they do offer:
- In-Play Betting - a real strength of 10Bet's is this. They offer a huge range of in-play markets, and they delve deep across the world of sport to ensure options are available for punters at all times. At the time of writing this review, we could bet on the prestigious Kazakhstan Premier Division, the Macedonian League Cup and the Argentinean Reserve League, plus tennis, cricket, snooker and basketball from all four corners of the globe.
- Cash Out - whether you want to protect your profit or minimise your loss, Cash Out is available on a whole host of markets with 10Bet across football, tennis, basketball, ice hockey, American football and baseball.
- Statistics - everything you need to make informed betting decisions is here. Injury news, suspensions, form, head-to-head stats....just click the 'Statistics' link on the left-hand side of the screen and indulge yourself.
- Quick Bets - want to place a wager but low on time? Utilise the Quick Bets tool on the 10Bet website. This lists the leading bets of the day, and offers a handy box in which you can modify your stake. Once happy, click Place Bet!
Banking, Payouts & Limits
As far as banking and payments are concerned, 10Bet like to keep things simple both in the methods which they accept and in how these are processed.
It couldn't be easier to make a deposit with 10Bet: simply register your Visa or MasterCard, PayPal account, Skrill or Neteller to get started, or alternatively you could utilise a bank transfer or personal cheque. There are no fees for the first four methods, while the latter two are dependent on your bank.
As far as withdrawals are concerned all of these methods are available and all are free of charges.
It depends on the payment method you prefer as to minimum deposit amounts accepted, but this is a good guide: Visa, MasterCard, PayPal and Skrill (£5), Neteller and bank transfer (£10), personal cheque (£25).
The minimum bet amount accepted by 10Bet from UK players is £0.10p.
After digging deeper in their terms & conditions than a mole with secrets to unearth, we couldn't uncover a maximum bet amount with 10Bet. However, we did notice a daily payout limit - so let this be your guide when placing your bets.
10Bet have specified that a daily limit of £100,000 can be won, which puts them in the upper echelon of bookmakers. Most of us would be over the moon to be anywhere near this, but do bear it in mind when placing your bets.
Like James Bond himself, 10Bet have done well to keep their past a well-hidden secret - certainly as far as online searches are concerned.
What we do know is that 10Bet is actually headquartered in London, although their parent company Blue Star Planet Ltd is based in Malta. They were founded in 2003, and have secured licenses via the UK Gambling Commission and the Curacao Gambling Commission.
There are two separate vehicles for players depending on their location: 10bet.co.uk and 10bet.com. Naturally for players in good old Blighty they will automatically be redirected to the UK platform, while players in mainland Europe will be treated to the .com version which features 20 changeable languages and 18 different currencies.
Incidentally, 10bet were one of the first online sportsbooks to implement HTML 5 into their mobile site - an innovation that saw them nominated for a number of awards. They are also a multi-time winner at the iGB Awards in the category of Best Affiliate Program.
Day-time punters and night owls alike will be delighted with 10Bet's 24/7 policy of customer support. Their helpful team - who are based in the UK - are on hand around the clock if you need an instant answer, so feel free to drop them a line or utilise the Live Chat function which is available through the website. If your query is less urgent, 10Bet's customer support team aim to respond to emails within 24 hours.
- Freephone - 0800 047 0965
- Post - 10Bet Limited, 1 Ballards Lane, London, UK, N3 1LQ
- Email - firstname.lastname@example.org
- Fax - 0330 808 0555